HELLO
I'm Kate.
I've worked as a copywriter since the Spice Girls first hit the big time.
I love writing and coming up with creative solutions to problems, and I'm great at leading and inspiring creative teams. Most of my career was spent in high-pressure ad agency creative departments, but I now lead and manage in-house studios on the client-side. While there’s not nearly as much free beer and chips, there’s also far less crying.
THINGS I'M GOOD AT:
Leading and managing creative teams
Creative strategy, creative direction and concepts
Seeing things from a customer's point of view
Copywriting
THINGS I'M NOT GOOD AT:
Functioning without good coffee
Not focusing on the customer's needs
Following the crowd
Bullshitting